SL: Lost & Sold
SL (Stockholm Public Transport) wanted a campaign to improve their likeability and display their sustainability efforts.
Every day, rougly 300 items are lost on trains and buses and taken care of by SL. We decided to sell the desirable, crazy, or simply weird items that were never retrieved – for the price of a single SL ticket. Every penny went to charity and the event took place in one of Stockholm’s busies metro stations.
Rougly 6,400 people RSVP’d to our Facebook event, and we got a whole bunch of media coverage. Best of all, people loved it, and SL finally got some well deserved love.
