Logitech: Headset Hair

For many Gen Z’ers, their public appearance is more often reflected in front of a webcam than in public. Yet, there are no haircuts made to fit with a headset. Logitech, together with hair salon Creative Headz, set out to provide the creator community with the first ever blueprints for headset haircuts.

The campaign had a total reach of roughly five million, with over 50 000 engagements. Even though it was a local campaign, we had people from 50+ countries visiting our blueprint website (s/o Reddit!).