Kostministeriet: Nutritious Content
Kostministeriet (literally translated to “Ministry of Nutriment”) is an initiative from fruit distributor Everfresh. Its mission is to make people eat more fruit – especially young men, since they’re the ones who eat the very least.
But how do you talk fruit and vegetables to people who couldn’t care less? By changing the subject to stuff they do care about. We created several types of SoMe content, with a mission to make fruit fun.
We created a content series called ‘500 grams’, which is the amount of fruits and veggies you’re supposed to eat every day, showcasing it in a way that appeals to our audience: mixed with current events and pop culture.
We also created a ton of fruity memes, without getting a single “silence, brand!” in our DMs.
Lettuce pray you liked the content!