✧ Shortlist, PR, Eurobest

The Anti-age Age Limit / Apotek Hjärtat

Skincare is an ever-growing trend – even among kids. That’s wrong for several reasons. For one – by using advanced skin care products before their skin has matured, they put their skin at risk. And secondly, young girls shouldn’t be worried about looking young. 

Introducing the world’s first age restriction on skincare for under fifteens. Making it harder for young girls to get their hands on potentially harmful products and sparking a nationwide media debate in Sweden – as well as around the globe.