✧ Shortlist, European Excellence Awards
✧ Campaign of the Month, 2nd place, Resumé
✧ Silver, Guldnyckeln

A Near-Hug Experience / Apotek Hjärtat

January 21st is International Hugging Day, but due to the current pandemic, we shouldn’t hug. The good news? Research shows that simply watching a hug releases oxytocin and triggers similar brain responses as IRL hugging.

In collaboration with a neuroscientist, we combined visual stimuli with 3D sound, giving people a near-hug experience.