✧ Shortlist, European Excellence Awards^︎
✧ Campaign of the Month, 2nd place, Resumé^︎
✧ Silver, Guldnyckeln^︎

Apotek Hjärtat: A Near-Hug Experience

January 21st is International Hugging Day, but due to the current pandemic, we shouldn’t hug. The good news? Research shows that simply watching a hug releases oxytocin and triggers similar brain responses as IRL hugging.

In collaboration with a neuroscientist, we combined visual stimuli with 3D sound, giving people a near-hug experience.